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About Al
Al Norman is the country’s foremost expert in the grassroots movement to save smalltown America from Wal-Mart. He achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts.
Since his well-publicized victory, Norman has traveled across the country to help wage site fights for other communities seeking to stop sprawl. In 1995, he appeared on 60 Minutes, where he was called “the guru of the anti-Wal-Mart movement” for his work to “preach the anti-Wal-Mart gospel.” His work has been featured in the PBS film “Store Wars,” the feature documentary "Talking to the WAL," and numerous newspapers and magazines.
A former columnist and book-reviewer for Newsweek magazine, Norman wrote about Sprawl-Busting ("Eight Ways to Stop the Store") in the Nation magazine in March of 1994. Al is the author of two books on the subject: The Case Against Wal-Mart (2004) and Slam-Dunking Wal-Mart! (2003).
Al Norman runs Sprawl Busters, an international clearinghouse on big box anti-sprawl information.
Click here to read “Ask Al” - The Battle-Mart Blog
SEARCH BATTLE-MART
- In the two sections below, you can find specific examples, original documents and links to other websites organized by the type of tactic or issue.
Tactics
ISSUES
- Battle-Mart is a joint project of Wal-Mart Watch and Al Norman and Steve Alves.
ABOUT AL NORMAN
Al Norman stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts om 1993 and his fight continues today.
Named "enemy no. 1" by Fortune Magazine, Al runs Sprawl-Busters, and has traveled throughout the U.S. helping dozens of local coalitions.





