Burnt Orange: An Ode to 70’s Decor
Wal-Mart recently decided to change its corporate logo from industrial blue to burnt orange. It’s an interesting color choice, one that reminds us of industrial grade vinyl, the plastic benches in fast food restaurants and, oh yes, the 70’s.

Is this really the style upgrade Wal-Mart Walmart was looking for? If so, they’re right on the cutting edge of design from 35 years ago. More after the jump (warning: some of this design may not be suitable for the faint of heart.)









Posted by Media Team on Monday, June 30, 2008







COMMENTS
Orange
Psychological Effect: Orange has shown to have only positive affects on your emotional state. This color relieves feelings of self-pity, lack of self-worth and unwillingness to forgive. Orange opens your emotions and is a terrific antidepressant.
WalMart: This is our policy response to being a financial and economic bummer on America.
Orange: Cheerful orange evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, orange is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. Peach tones work well with healthcare, restaurants and beauty salons.
http://www.brandcurve.com/color-branding-the-meanings-behind-colors/
WalMart: Basically this color will help you feel better as you vomit while leaving our in-store clinics for impoverished non-persons.
SanDiegoView in
Monday, June 30 at 11:43 AM
for those with a sense of entitlement- (screwed, big d etc) This was written by Georgia State Rep. Mitchell Kaye.
PREAMBLE TO THE CONSTITUTION
“We the sensible people of the United States, in an attempt to help everyone get along, restore some sem blance of justice, avoid more riots, keep our nation safe, promote positive behavior, and secure the blessings of debt-free liberty to ourselves and our great-great-great-grandchildren, hereby try one more time to ordain and establish some common sense guidelines for the terminally whiny, guilt ridden, delusional, and other liberal bed-wetters. We hold these truths to be self evident: that a whole lot of people are confused by the Bill of Rights and are so dim they require a Bill of NON-Rights.”
ARTICLE I: You do not have the right to a new car, big screen TV, or any other form of wealth. More power to you if you can legally acquire them, but no one is guaranteeing anything.
ARTICLE II: You do not have the right to never be offended. This country is based on freedom, and that means freedom for everyone—not just you! You may leave the room, turn the channel, express a different opinion, etc.; but the world is full of idiots, and probably always will be.
ARTICLE III: You do not have the right to be free from harm. If you stick a screwdriver in your eye, learn to be more careful; do not expect the tool manufacturer to make you and all your rel atives independently wealthy.
ARTICLE IV: You do not have the right to free food and housing. Americans are the most charitable people to be found, and will gladly help anyone in need, but we are quickly growing weary of subsidizing generation after generation of professional couch potatoes who achieve nothing more than the creation of another generation of professional couch potatoes. (This one is my pet peeve...get a n ed ucation and go to work....don’t expect everyone else to take care of you!)
ARTICLE V: You do not have the right to free health care. That would be nice, but from the looks of public housing, we’re just not inte rested in public health care.
ARTICLE VI: You do not have the right to physically harm other people. If you kidnap, rape, intentionally maim, or kill someone, don’t be surprised if the rest of us want to see you fry in the elec tric chair.
ARTICLE VII: You do not have the right to the possessions of others. If you rob, cheat, or coerce away the goods or services of other citizens, don’t be surprised if the rest of us get together and lock you away in a place where you still won’t have the right to a big screen color TV or a life of leisure.
ARTICLE VIII: You do not have the right to a job. All of us sure want you to have a job, and will gladly help you a long in hard times, but we expect you to take advantage of the opportunities of education and vocational training laid before you to make yourself useful. (AMEN!)
ARTICLE IX:
You do not have the right to happiness. Being an American means t hat you have the right to PURSUE happiness, which by the way, is a lot easier if you are unencumbered by an over abundance of idiotic laws created by those of you who were confused by the Bill of Rights.
ARTICLE X: This is an English speaking country. We don’t care where you are from, English is our language. Learn it or go back to wherever you came from!
(Lastly....)
ARTICLE XI: You do not have the right to change our country’s history or heritage. This country was founded on the belief in one true God. And yet, you are given the freedom to believe in any religion, any faith, or no faith at all; with no fear of persecution. The phrase IN GOD WE TRUST is part of our heritage and history, and if you are uncomfortable with it, TOUGH!
If you agree, share this with a friend. No, you don’t have to, and nothing tragic will befall you if you don’t. I just think it’s about time common sense is allowed to flourish. Sensible people of the United States speak out because if you do not, who will?
THE CONSTITUTIONALIST in
Monday, June 30 at 12:19 PM
For the rest of you with a sense of endless entitlements, we refer you to the billions in taxpayer subsidies just for WalMart.
Thanks suckers!!
Walton in
Monday, June 30 at 01:01 PM
Thanks for the groovy pictures WMW! I feel like a kid again. Seeing all the pictures from the 70’s makes me wish Walmart would have choosen the other great color of the 70’s, avocado green!
Feeling Groovy in A 70's Kind Of Way
Monday, June 30 at 01:26 PM
This reminds me of the Sunkist logo! Oooh,just THINK if they had picked lemon yellow,instead..........
ddrb in
Monday, June 30 at 01:35 PM
For those with a sense of entitlement- (WalMart, Waltons, RDS, bbrd, ‘mary’ and the other ‘war room’ internet frauds) this was rewritten.
PREAMBLE TO THE CORPORATE CONSTITUTION
“We the WalMart/George Bush fanatic fraud type people of the United States, in an attempt to make money and rip people off, restore some evasion of justice, avoid more investigations, keep our nation on edge deliberately (9/11 on the Bush watch, let us blame Clinton), promote positive jingoistic and ‘love WalMart or else’ behaviors, and secure the blessings of debt-free liberty (by shoveling the tax burden onto the lesser taxpayer suckers) to ourselves and our great-great-great-grandchildren (no estate taxes for multi-billionaires), hereby try one more time to cheat and manipulate the common sense guidelines for the terminally indoctrinated, guilt ridden homeless veterans, delusional libertarians, and other Rush Limbaugh bed-wetters. We hold these truths to be self evident: that a whole lot of people are confused by the Bill of Rights and are so dim they require a Bill O’Reilly.
ARTICLE I: You do not have the right to a new car (becaused we totally screwed over the automotive sector and the whole economy for that matter), big screen TV (unless it is tuned to FOX NEWS), or any other form of wealth (it all belongs to WalMart, ExxonMobil etc and the top 1%). More power to you if you can illegally acquire them (Randy Cunningham), but no one is guaranteeing anything including Jack Abramoff.
ARTICLE II: You do not have the right to never be offended unless you object to WalMart anti-unionism indoctrination and programming. This country is based on the illusion of freedom, and that means MONEY!! for the wealthy—not you! You may leave the room to use the john but only if we say it is OK, turn the channel but only to another FOX NEWS station, express a different opinion as long as it conforms to the right wing fantasy, etc.; but the world is full of Limbaughs, and probably always will be.
ARTICLE III: You have the right to be free from harm. If you stick a screwdriver in your eye, learn to be more careful and avoid republican party gatherings; do expect the Bush tax policies to make you and all your Walton relatives independently wealthy.
ARTICLE IV: You do not have the right to food and housing. WalMart slave wages and Bush inflationary pressures must prevail. Americans are the most charitable people to be found, and will gladly help anyone in need with corporate subsidies, F-16s, foreign aid subsidized defense contracts, and payment for interventionist wars, but we are quickly growing weary of subsidizing generation after generation of professional corporate lobbyists who achieve nothing more than the creation of another generation of professional corporate lobbyists. (This one is my pet peeve...get a real job in manufacturing and go to work and produce something....don’t expect everyone else to take care of you!)
ARTICLE V: You do not have the right to hope for health care. That would be nice, but from the looks of housing, you probably cannot afford it either.
ARTICLE VI: You do not have the right to physically harm other people ( WalMart Loss Prevention, Alice Walton driving around in her car, SAVAK, CIA, U.S. military in warfare against unarmed Iraqi civilians, Blackwater, etc etc) . If you kidnap, rape, intentionally maim, or kill someone, don’t be surprised if the rest of us want to see you and your boss fry in the electric chair at Gitmo or Abu Garhib or Japan where you pulled that crap.
ARTICLE VII: You do have the right to the possession of others. Slavery is somewhat acceptable again. If you rob, cheat, or coerce away the services of other citizens then you are making WalMart proud, don’t be surprised if the rest of us get together and give you stock options, legal protection, a corporate jet, a yacht with a big screen color TV and a life of leisure.
ARTICLE VIII: You do not have the right to a job. We have the right to export your job from America and make you poor. Some of us sure want you to have 3 low wage jobs to pay your disproportionate share for the ‘Sweet & Low’ Bush tax rates on the unberwealthy, and will gladly help you along in hard times like we usually deny exist, but we expect you to take advantage of the opportunities of living in your car and declaring bankruptcy before we make you and your family WalMart wage slaves. (AMEN!)
SanDiegoView in
Monday, June 30 at 03:32 PM
ARTICLE IX:
You do not have the right to happiness. This is a basic and irrefutable, accepted fact of working at WalMart. Being an American means that you have the right to PURSUE happiness and never achieve it in the WalMart wage slave structure, which by the way, is a lot easier if you are unencumbered by an over abundance of idiotic ‘right to union representation’ laws created by those of you who were knowledgeable of the Bill of Rights.
ARTICLE X: This is an English speaking country. We don’t care where you are from, English is our language. Learn it or go back to wherever you came from! (This does not apply to imported labor by corporations and contractors to work in the fields, factories or framing homes or voting for right wing Spanish speaking canidates)
(Lastly....)
ARTICLE XI: You do apparently have the right to change our country’s history. Historical revisionism is reserved for the liars and frauds of the far right. Our belief is that this country was founded on the belief in the one true God (MONEY!!). And yet, you are given the freedom to believe in any FOX NEWS religion, any FOX NEWS faith, or no CNN NEWS faith at all; with fear of unemployment. The phrase IN GOD WE TRUST is on our MONEY!! with slavery in our heritage and history, and if you are uncomfortable with it, TOUGH!
If you can read, share this with a drunken Whitehouse friend. No, you don’t have to, and nothing tragic will befall you if you don’t Mr. Libbey. I just think it’s about time common sense is allowed to get flushed again. Sensible people of the corporate boardrooms speak out because if you do not, who will?
SanDiegoView in
Monday, June 30 at 03:33 PM
SDV; May I add...Und you VILL abide by dese rules,UND you Vill like it!
ddrb in
Monday, June 30 at 03:44 PM
BTW: SDV, this is your piece de resistance,literally!
ddrb in
Monday, June 30 at 03:45 PM
SDV
You said it, and I read you loud and clear!
BRAVO!
Big D in
Monday, June 30 at 04:08 PM
Looks as if WM is trying to confuse shoppers. By changing their colors, customers my think that they at Home Depot instead of at the BEAST!
Big D in
Monday, June 30 at 06:28 PM
Thank you ddrb and Big D. It was one of the easiest pieces to do.
SanDiegoView in appreciative thanks
Monday, June 30 at 07:31 PM
“It was one of the easiest pieces to do.”
Guess it would be, for a person who blames all of his problems on Wal-Mart!! Whaa, I can’t have everything I want, so, I’ll blame Wal-mart for it!!
CONSTITUTIONALIST,
I especially like the part about professional couch potatoes, creating another generation of professional couch potatoes, I have seen more of them than I care to acknowledge!! Makes me wonder how many anti-Wal-Marters here are in that group, whining for more handouts, “What can I get for nothing next, if I complain enough?”!!
I knew a family that had 4 generations of welfare recipients, none of which were phisically unable to work!! The only work they knew, was how to ‘work’ the system for freebees!!
RDS in
Monday, June 30 at 08:23 PM
big deal why is this crap so newsworthy?
m att hew vantress in gresham,oregon
Tuesday, July 01 at 05:22 AM
I knew a family that had 4 generations of welfare recipients...
Tell me RDS and CON-man, what is your whacked-out, right wing nut solution? Euthanize them? Start another war for them to fight? Or do nothing and let them starve to death?
SDV, this is your piece de resistance...
Props! :o)
Ken V in Texas
Tuesday, July 01 at 05:24 AM
P.S. No comment on the color choice.
Ken V in Texas
Tuesday, July 01 at 05:29 AM
It was one of the easiest pieces to do.
Of course it was, SVD.
A “Limbaugh” here and there peppered with a few “FOX NEWS” for good measure.
And we must not forget to add a little bit of “Bush”.
Genius.
bbrd in
Tuesday, July 01 at 10:47 AM
“what is your whacked-out, right wing nut solution?”
Make them WORK for their ‘bread’, like everyone else has to do!! Isn’t that what FDR (was he a whacked-out, right wing nut?) did, with the CCC? They could work for the local governments, repairing potholes, trimming brush, plant trees and beautify the communities, etc., OH, I forgot, the unions would complain about that, non-union government workers, not pushing up taxes, heaven forbid!! Heck, they could also hold those ‘stop/slow’ signs at highway construction/repair sites!!
RDS in
Tuesday, July 01 at 11:27 AM
No one even remembers who FDR was, RDS. You might as well quote Lincoln.
Actually, I thought Bill Clinton’s ‘walfare to work’ program was quite sucessful. Anyway, we won’t kill the able-bodied ones then.
Ken V in Texas
Tuesday, July 01 at 11:36 AM
Make them WORK for their ‘bread’, like everyone else has to do!! RDS~~~~~~~~~~~~~~~~~~~MAKE them work?FDR CREATED jobs so they COULD work!This was the Great Depression...it isn’t that people didn’t WANT to work-the jobs were nonexistent in many areas. It truly escapes me how you can be so smug and supercilious. As someone who allegedly lost a young child to the vagaries of fate,( and a drunk driver), I cannot fathom how you can consistently be so blind to the fact that there are simply some things in life that are beyond our control...and so callous to the suffering of others.
ddrb in
Tuesday, July 01 at 01:22 PM
Because we are fictional people ddrb. We don’t really exist except as frauds and fakes in the internet effort to defend WalMart. You don’t think real people would spend their time day after day, hour after hour, patrolling the internet praising WalMart with lies and total bullshit do you?
America hates WalMart and only goes there out of desperation and as a last resort. The anti-WalMart movement is the natural American expression that worries WalMart a great deal.
WalMart- We spent at least $10 million trying to fool Americans on the internet.
RDS, bbrd, 'mary', m att hew vantress, etc in the 'war room' imagination
Tuesday, July 01 at 02:37 PM
You don’t think real people would spend their time day after day, hour after hour, patrolling the internet praising WalMart with lies and total bullshit do you?
That goes both ways, SVD…
bbrd in
Tuesday, July 01 at 03:23 PM
I’m a “real people” who spends “their time day after day, hour after hour, patrolling the internet” exposing WalMart’s “lies and total bullshit”.
Moral: Don’t make relentless enemies.
Ken V in Texas
Tuesday, July 01 at 09:20 PM
ddrb,
“there are simply some things in life that are beyond our control...and so callous to the suffering of others.”
Are you saying 4 generations on welfare, was beyond their control?
SDV (yes, I know who you are),
“America hates WalMart and only goes there out of desperation and as a last resort.”
Guess that is why they are the #1 retailer in America, because Americans HATE them so much, right? What are you smoking today? And, they only go there out of desperation, right? Must be that ALL of the other retail stores have stopped selling things, so shoppers have no other choice, right?
Ken V,
“I’m a “real people””
Not according to your buddy, SDV!! Of course, that means he isn’t ‘real’ either!!
RDS in
Wednesday, July 02 at 12:24 AM
ok it was assholes like me that betrayed america and bought all that chinese stuff.i am addicted to cheap crap and demand that everyone buy it only at walmart.you may think i am an unamerican asshole but that is only part of the story.i love being poor and without benefits and just really stupid and full of shit on here.i hate quality stuff and good paying jobs because i cant get either at walmart so shut your piehole you hypocrite loser.btw did i mention i am a complete asshole?
m att hew vantress in gresham,oregon
Wednesday, July 02 at 04:49 AM
this whole wmw site is a joke anymore.
m att hew vantress in gresham,oregon
Wednesday, July 02 at 04:50 AM
ddrb,
“there are simply some things in life that are beyond our control...and so callous to the suffering of others.”
Are you saying 4 generations on welfare, was beyond their control? RDS~~~~~~~~~~~~~~~~What were you saying on another thread about illusionists who divert the eye to perform a trick?In your case,lets change that from illusionist to delusionist. I was discussing the Depression and FDR and the creation of jobs so people COULD work. If you want examples of congenital welfare among able bodied folk,check out my earlier posts on stats about West Virginia coincidentally,like Arkansas,home to Rockefeller presence.
ddrb in
Wednesday, July 02 at 08:09 AM
Moral: Don’t make relentless enemies.
Like WM did when they “turned their backs on you”?
I knew there was a reason for your methods...good luck with that…
bbrd in
Wednesday, July 02 at 10:56 AM
...“turned their backs on you”...
What’s that you like to say, bb? The theories continue…
For the sake of provocation let’s just say Wal-Mart got their “backs” kicked, whether it was turned to me or not.
“Sure we’ll have fascism in America, but it’ll come disguised as 100 percent Americanism.” ~ Huey P. Long
Ken V in Texas
Wednesday, July 02 at 10:20 PM
Ken V: “That which the Fascists hate above all else, is intelligence.”
Unamuno, Miguel De
1864-1936 Spanish Philosophical Writer~~~~~~~~~~~
ddrb in
Thursday, July 03 at 11:38 AM
“When fascism comes to America, it will be wrapped in the flag and carrying the cross.” - Sinclair Lewis
ddrb in
Thursday, July 03 at 10:46 PM
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