Author Charles Fishman Appears At Politics And Prose Tonight

Acclaimed business journalist Charles Fishman is earning rave reviews from the critics for his latest work examining the Wal-Mart business model in ”The Wal-Mart Effect.”

Denver Post
“...no Wal-Mart book author has come close to achieving ‘superb,’ until now. Charles Fishman’s just-published book, ‘The Wal-Mart Effect,’ is almost certainly the best yet, as measured by depth and breadth of research, writing style and evenhanded treatment.”

USA Today
“In discussing a company of such size, one would expect an analysis to be choked by numbers and statistics. Fishman, however, makes effective use of anecdotes to lend meaning to the barrage of sound bites we hear about Wal-Mart.”

Business Week
“...well-written and insightful. ... Although the folks in Bentonville won’t like it, The Wal-Mart Effect is not an anti-Wal-Mart screed.”

San Francisco Chronicle
“...highly readable, incisive, precise and even elegant...”

Christian Science Monitor
“...clarity, compelling nuance, and refreshing objectivity.... Fishman explains how Wal-Mart appeals to pennypinchers but leaves many customers feeling conflicted, not cheered...”

Dr. Jonathan Rees of Colorado State University
“ ...Fishman’s story sets up a kind of moral equation: the benefits of low prices on one side and the costs and effects of these prices on the other. He leaves it up to the reader to answer the question of which side is greater than the other.”

You can catch Fishman tonight at Politics and Prose bookstore for a question and answer session at 7:00 p.m. Click here for directions.

Posted by Media Team on Wednesday, February 15, 2006