Going To See A Movie This Weekend?

Wall-E, the new Pixar movie about romance between two robots hundreds of years from now in a post-Earth future, is earning rave reviews and even some Oscar buzz. It scored a huge opening weekend last week, looks to keep the momentum going into the holiday weekend.  Only one member of our staff (that I know) has gone to seen it yet- but brought back a good report.

Needless to say, what initially caught our attention was the plot:

“As the film tells it, humans abandoned Earth sometime around 2010 when the planet became uninhabitable due to mounds and mounds of waste from consumer goods purchased from the gigantic megastore BnL (which, wittily, stands for “Buy ’n Large”).”

Sound familiar? And it doesn’t stop there. Apparently BnL not only destroys the earth with garbage, but sponsors an exodus on the deathstar-like “Executive Starliners,” where humans are now forced to live. That’s...not being very subtle.

Of course, none of the overt criticism of its business model is preventing Wal-Mart from trying to cash in on the movie craze (HT - Jonathan Rees).

All Wal-Mart issues aside - you’ve got to appreciate director Andrew Stanton’s audacity. The main characters of the movie speak no English, and the first 45 minutes of the movie are completely nonverbal - and mainstream audiences are loving it. That doesn’t sound easy.

Sounds like a good time for the whole family. Happy Independence Day!

Posted by Media Team on Thursday, July 03, 2008

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