Will a New Logo Change People’s Minds About Wal-Mart?

A New Logo?  Yeah...Right!

If you put a dress on an elephant, it’s still an elephant.  Put lipstick on a pig...it’s still a pig!

Where is the third choice?

O Yes. It will make me want to vomit.

Hopefully the new logo will simplify searching for negative stories about Wal-Mart.  As it is now, to be sure you’ve gotten all the dirt, you have to search for ‘wal-mart’ and ‘walmart’.

Hmmmm...maybe not! Maybe now we will have to search for ‘walmart*’…

who cares?a logo has nothing to do with how a place operates.sdv your lazy costco slob buddies make me want to vomit.they are too cheap and lazy to give everyone full time work

All this talk about changing images btought to mind a research paper done back in the 70’5(coincidentally,the burnt orange era), at the Hoover Institute . It was entitled “The Changing Images of Man”. This document is available on the net in its entirety in PDF form. It is well worth the time to at least familiarize oneself with the recommended plan to redirect our society through corporate influence.A brief example:The government has known for decades that America is on a countdown to self-destruction. Among the elite it is common knowledge that our “global economy” must one day collapse from its own dead weight. In 1974 an intensive research project was undertaken by the Stanford Research Institute and the Charles F. Kettering Foundation for the Dept. of Education. Their final report was released as the Changing Images of Man. It was compiled by the SRI Center for the Study of Social Policy, Director Willis Harmon. This is a far-reaching investigation into how the basic nature of man might be changed.

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The object of the research was the development of a plausible vision of the future in which democratic methods survive, major problems are managed successfully if not resolved, and the unfolding of the human potential continues to expand. In other words, the postulation of a “desirable future” including feasible paths to its realization . . .

The government was looking forward to a very troubling future, trying to figure out the best path through it. The plan was to find ways to shape and mold mankind into a new cultural image, complete with new ideas and ideologies, even religious ones. The root of the problem was human nature, and solution was to reshape the competing forces of daily life, in order to forge a new image of a new human nature.

The research revealed that there were a multitude of crises that were about to intersect in America’s near future. Not the least of these converging catastrophes was a rapidly approaching breakdown of both American capitalism and democracy. The collapse was a natural result of globalism and monopoly capitalism. The basic greed that powers the system eroded the American political and economic structures, exposing the foundation of immorality and unfairness that amplifies the social unrest. The Stanford researchers clearly predicted that the American economy was destined to collapse from its own dead weight. The data also showed that that economic collapse was to be accompanied by disastrous social repercussions, such as rioting and upheaval, which would lead us into a “garrison state.”

The thing about this research is that this work has confirmed that our economy based on parasitic capitalism, where the small elite sits atop the heap of men and gorges on their lifeblood, is destroying the social fabric of America. This system is based on a stacked deck, where the top elite always reap the profits that are made to rise to the top through the corporate profits-based system. The research confirmed that the growing inequities of such a system were ever increasing and with them, elevated social tensions. A system based on usury and putting everyone in the “poor house” is an economic order that is guaranteed to produce a democratic revolution, whenever the misery index of the armed populace exceeds the limits that they are willing to peacefully bear, without striking back at the source of their misery.

Changing Images of Man predicts an American economic collapse and a “garrison” (police) state,” if the overwhelming inequities of our economic system are not corrected by powerful multinationals making more humane decisions. Alternatives to this doomsday scenario are discussed, all of which point to the need to devote all available resources towards transforming the image of man, changing man’s nature, instead of altering the corrupted economic system which has brought America to this dire state. ~~~~~~~~Note: The methodology to control the chaos is delineated is a five point plan,discussed at great length.Sort of a domestic “shock and awe” campaign,IMHO. Stanford has been at the forefront of Eugenics and education reform,in addition to public policy involving economic and defense issues. It is known as Bush’s Brain trust.

Let’s step away from you-know-who’s dissertation and talk about the subject matter—WM’s proposed new logo.

Changing logos is a natural evolution in the business world—anyone out there remember way back when the words “Wal-Mart” were in an “old west"-type font?

Of course, you don’t, because in the 70’s, you never heard of ‘em—yet.

There is a hidden benefit for the “pro” crowd in this change WM is persuing.

Though modesty prohibits me from saying exactly “what” that benefit is, I will say this much—does this mean we can start calling this website WW?

We now return to you-know-who and the “Yawn Patrol"…

NOTE:  As WM now wants to use an asterisk in their logo, I thought it best not to associate that symbol with our resident OD on PBS gal.

If you pronounce “Voldemort” in the American way (with the final T sounded) it sounds a lot like Walmart. This is especially true of those who come from countries where W is said like V.

Given that Rowling filled her books with puns, one has to wonder about this choice of character name. There have been others.

Most people don’t know that “Earnest” in Victorian times was an in-word among the homosexual community (like gay now).
So Oscar Wilde’s “The Importance of Being Earnest” was a hint that one had to act straight in the country when courting the young girls, but could be “Earnest” in the city among one’s friends. - End of English Lit lesson…

BTW: Greg Penner and Carrie Walton Penner just donated $6,000,000 to Stanford Unibersity,their alma mater and home of the Hoover Institute and Stanford Research Institute (SRI). Hoover Institute is at the forefront of charter schools and tax reform policy -two of the Waltons’ particular interests.

Wal-Mart is introducing new logo?

Wash a dog, comb a dog: still a dog. [proverb]

R E M E M B E R
J O N Q U I E R E
Q U E B E C
Home of Walmart Worker Abuse

R E M E M B E R
J A C K S O N V I L L E
T E X A S
Home of Walmart Worker Abuse

Will Wal-Mart’s New Logo Change People’s Minds About the Company~~~~~~~~~~~~~~Its not about changing the company(reality),its about changing ones subjective impression(perception) of the company.PAGING KEN V!!! Your “reality vs. perception “meme is once again at the forefront.

110 lbs of manure is still manure no matter whether it’s in a burlap bag or wrapped in silk.

I don’t see much difference between the Old and the New.
I have no idea how much they spent to develop it, but I do know what ever it was they were taken to the Cleaners and paid a Tide(y) sum.

It really doesn’t matter to me anyhow, as I refuse to enter their stores or grace them with my money.

S.O.S. ONLY MORE OF IT ...  CHEAT THE CUSTOMER.. SCREW ME ONCE YOUR FAULT, TWICE MY FAULT

Dont ya think that maybe, just maybe, one of their marginally paid executives, was short on work and had to be sure he was worth his while, so he decided they very intense job of a new logo, would make him worth this while he is so worried about.  It doesn’t change a darn thing, period!

It really doesn’t matter what they do-they still have a negative image in the eyes of most Americans and from people around the world.  They do not care about their employees, don’t provide a safe place to shop (abundant crime in stores and parking lots) and are a corupt corporation.  They are really just a big giant junk store.  They will never get my business.

Instead of an asterisk how about about a swastika or some other symbol that truly represents what kind of company they really are? I don’t care how beautifully they represent themselves - I will not walk into one of their stores because of the direction they are forcing this nation towards.

We defeated them in my town (so far). Hopefully others will too!

Wal-mart needs to start selling items made in America, the Country that made it be come one of the largest corporation in the world.
Dave Eitel

consumers will like it because it looks “new” and “modern” and it will be presented with a ton of promotion telling them that they will like it.  i don’t go there, y’all don’t go there, but ga-zillions of folks do because they can’t afford anywhere else.

Yes, unfortunately, it will change people’s minds about Wal-mart (aka Walmart).  We are an advertising driven, graphics based population.  Put a sunburst by ANYTHING and people think, “ah, a GREEN company”.  It is sad to say that most of our population do not have the capacity for analysis but that is why we need folks who will dig deeper and expose hidden dirt so even the most superficial folks can see it and react to it. Keep up the deep digging!!

I, personally, think that the new logo is stupid! I mean, (Now I know that it sounds like I am not opposing walmart, I am opposing it) if they wanted a new logo they could have done it with more,I dunno, pazaz! You know what I mean?

Wal-Mart is not going to change its policies just because they choose a different logo.  Removing the hyphen and adding some sort of indistinguishable image (is it a flower or a sun?) won’t change people’s minds about Wal-Mart unless they were ignorant of the facts in the first place.

I think what WALMART is trying to get through to people with their new symbol (which by the looks of it MUST be an ANUS) is, we are WALMART, and yes we are the ASSHOLE of the world!

For those out there that didn’t know it before, their new “sphincter” symbol, should give you pause, and you might rethink shopping at the ASSHOLE of the world! After all what comes out of an ASSHOLE? This may be their way of limiting liability by letting you know before hand that they are selling SHIT!

Yea the splat at

HAH!  It DOES look like a giant puckered anus!  Thank you for that—now when I drive past a store every 5 miles, instead of grumbling and fipping them the bird, I will laugh my arse off!

A polished turd is still a turd…

yep, it looks better...sunflower or daisy or sun, i’d say, rather than speincter...still, I WILL NOT GO THERE and I know few who do. I teach high school and always mention sales for school supplies...carefully encouraging the smaller, local stores. The one and only time we went to walmart was for photo development ... dropped off a “one-use” camera (this was MANY years ago) and found, when we picked it up, the employees had taken sleazy photos with the 3-4 exposures left on the roll...then did not even take those photos out of the envelope!

sorry about the spelling error… guess i rarely use the word “sphincter"…

I do think it will make a difference to the general masses.  The people here are too smart to be fooled, but the rest of the US?  I know people that don’t like their practices, but because of the economy, they shop there.  Sad but true.

What I think will eventually occur is people will charge their food and heat.  All the essentials.  Then the credit card bubble will burst.  Nothing will protect WalMart or any other corporation when that happens.  Nothing.

Big D, pretty funny.  I’m in marketing and promotion, and I think you nailed it!  :)

I just read that bit of craziness.  LOL. 

I agree with the obvious, the logo does not change anything.

I have refused to shop @ Walmart since I learned that the company has refused to allow their employees to Unionize which I am a strong supporter of Unions.  So what difference is a new logo going to make, in my opinion, NONE, it will still be the same shit but a different smell, shittier.

Does anybody not think that Wal-Mart will always be crooked?

I got thrown out of Wally World for hand billing a non-union contractor when they did their first remodel to a super store.  Changing the logo won’t get me back in the door.  I have never been in a store that smelled so badly and was so dirty.

We don’t have any stores in the city limits of San Jose or Santa Clara, which is good IMHO. Target seems to have gotten the lion’s share of the market here. I went to the nearest stores as an experiment (I haven’t wasted my money in Walmart since it led the charge in selling out American maufacturers). These 2 stores are over-crowded at all hours with rude, pushy shoppers that would perpetrate violence with the least provocation.

On the other hand, my second home is in Shawnee, KS and there’s no less than 3 stores within a 2 mile radius:P. The local media was pretty good at blasting Walmart for their treatment of Debbie Shank. She’s viewed as a “local” in the KC metro area, so their deplorable treatment of Debbie on the heels of poisoned pets, tainted toys and baby bibs has a negative impact on people I’ve come in contact with.

I seriously doubt their change in logo is going to drastically improve their image, even among the koolaid-guzzling sheeples (deliberate Jim Jones reference).

Won’t change my mind for sure. We now have THREE Walmarts in my little city.

Is it a warm fuzzy sun? A warmer fuzzier biohazard symbol? I don’t get it Wal-Mart...wait, it’s a symbol denoting how they still be screwing over the employees, the world, everyone. Yay wal-mart, you suck!!! :)

one of your employees

Firstly, it should read “No, it won’t make a difference” or “it will not” but yes it’s really not that snazzy of a new logo not will it help change their terrible image - until they revert back to the ideals of Sam Walton himself, they will always be crooked!

BTW- While I was in one store I wandered by the dressing romm area. It wreakedof stale urine as if someone peed all over and it was nver cleaned up. REPULSIVE!

BTW- While I was in one store I wandered by the dressing romm area. It wreaked of stale urine as if someone peed all over and was never cleaned up. REPULSIVE!

I hope that there will be some anti-Wal Mart t-shirts, placards, signs, etc. that have the new Wal Mart logo!  All my current anti-Wal Mart material of course has the old logo on it.

The effect on the “consumer” yes.  The “imatation gold” will sunblimically absorb.  Then there the “logo has 6 imatation gold [emblem].  And the continuance circle patern it’s in a “timely repetative line”.  The lettering/color is not, is not the match for everyday consumers to absorb.  The “helvitica lettering” with the light blue/blueish green has a meaning of “progress” and modern look.
Why is this.  I’m an now retired “SignPainter” since 1968.  I do know my colors and designs.
For instence take the ole Ma Bell gaint and soda/soft drinks and there color/logos.  They made and so call “brain washed” the consumers.
Yes there will be changes for the money.  But I really feel sorry for the associates who just trying to make ends meet like everyone on the earth…

Changing their LOGO will not make one bit of difference to me as I do not & will in the future go to anti - employee, anti union Walmart.

New Logo? Wal-Mart CEO needs a new brain. Instead of trying to cheat the world, environment & people it should get a clue and start doing some good in the world! It has the power to do good and yet all it cares about is it’s bottom line & world domination!

Walmart should forsake the Ayn Rand philosophy that greed is good and get back to the ideals of its founder, Sam Walton.  He must be turning over in his grave to see what his descendents have done to his dream!

They say you can’t polish a turd…

Gee Whiz No squiggly now an asterisk just like the cheating steroid using home run hitter.

What are two things Wal-Mart and President Bush have in common?

LMAO!!!!!  I will leave the answers up to you.  It’s not good.

While the new logo does nothing for my disgust with the company, I’m afraid that most people that shop there don’t seem to give a damn about anything but their own bottom line, so it won’t make a huge difference on the whole.

However, notice as well that they seem to have dropped the hyphen between “Wal” and “mart,” truly removing some of the last vestiges of hope for a return to Sam Walton’s ideals by effectively removing any trace of Walton’s ownership: Wal(ton’s)-Mart--and ideals--have been turned into the Walmart* brand.

A more effective new logo should read. “union made from production to sales”

A new practice should be to allow store space to local vendors for locally produced goods and products.

The relation of WalMart to anti-democratic political extremism is covered in a chapter of Who Benefits from Global Violence and War by Marc Pilisuk (with Jennifer Rountree) Praeger/Greenwood (2008).

Why would anyone buy anything that came out of a TURD CUTTER?

See, I think they decided to put an asterisk after their name so that they can put footnotes and/or disclaimers at the bottom:

Walmart*

*Ruining the planet, one mega-store at a time.
*Be kind to our employees, they don’t get paid much.
*Your one-stop, overpriced, cheap plastic crap shop!

You can play too!  What other footnotes should Walmart* use?

...Sam Walton must be whirling dervishly in his grave by now…

Like Conspiracy Theories?

Has anyone noticed that it’s only the couple of blog enties with polling questions attached to them are those generating all the recent drive-by commentary?

Think about it.

same greedy bastards aren’t you???

Would be good to see if logo change has anything to do with change in ownership.  Like who really owns WalMart now, it used to be the stockholders, but who ARE the stockholders now?
Also, complaints can be made about the crappy work conditions etc, however, the work conditions in China where the products are made for the Walmart stores is even worse. Would be good to really reflect upon where we are investing our dollars and what our purchases are supporting!
ljs
Iowa

i’m an employee, wallmart promised us a bonus for all employee’s. re nigged on it. no bonus for me.
lieing bastards.

Maybe instead of the “walmart idiots” thinking on a new logo they could of spent their money making walmart a great place to work with benefits and compensation to the millions they have “screwed”.

you cant polish a turd

Giving its employees new uniforms ??? what store is this? we had $15 given, to buy tan pants, you can only get one pair with that lol. Say nothing about the crap they give you for not having the money to buy more and the blue shirts. Walmart has become so greedy that you have so much time to get the product on the shelfs. I hear that they have come up with something new as well, If you can’t lift more then 15lbs your gone, no excusses. To bad people can’t see what Walmart is really like.

As large as the WalMart organization is; employees should stand together and form a workers Union!!!  It’s a constitutional right to form unions to protect workers rights!!!  Right to Work states fight this but WalMart is everywhere.  A Union would protect workers rights everywhere also.  WalMart is a perfect example of corporate greed!!!

Oh, I get it.  It’s a sun, to represent them buring employees/costumers.

To quote Jay Sherman (Cartoon movie critic) It Stinks!  I like the nice happy face.  This is just stupid.

People in America are so dumb they’ll go,
“Oh hey!  Walmart* changed it’s logo, it’s so cozy and welcoming, they must be good now.  Come on two year old Timmy, let’s get you an Xbox360, Ipod, surround sound stereo, and American Pie unrated edition made by Chinese kids your age!  Did I mention the lead paint will make you mentally challenged?”

Big whup…

From now on I think that I will refer to Wal-Mart as SPHINCTER INC. How appropriate of them to choose a turd cutter for their new symbol of representation. Besides the fact that their new symbol looks like one, every thing about them says, ASSHOLE! Caveat emptor!

That’s it??  THAT is their new logo?  I would be ashamed to say it.

I work for walfart, I meat walmart. And believe me when I tell you that it’s going to close it’s doors one day and not to far off either. It’s going down bad.Well to say the least it won’t last through the Economy collapse least which is coming and soon!

Bob Hutson ( Tullahoma Tn.)

the new logo contains what looks to be an asterisk. Kind of appropriate…

*sociopathic greedy community-destroying monolithic slavery corporation

Wal-Mart 2803 in Edmond, OK got remodeled in early 2007. Even painting the walls Khaki color.  I heard someone say, “it looks like a Prison”. I completely agree 100%. If I wanted to repaint the walls, it would have been a bright yellow. Tweety Bird yellow. Anything, bright is nice and refreshing. Khaki is too dark and depressing.  So Wal-Mart is changing the logo?!  Gee, that money would have been spent on the wages. I was with wal-mart 2803 for 7 1 / 2 years. I was fired for ‘plugging’ putting merchandise where it did not belong. But I did not do that. Plus, my 67 year old Dad died of Liver Cancer. I even filled out a Leave of Absence and was fired on Nov. 27th, 2007. I even said to the store manager, “transfer me to the grocery department”. His reply, “You would plug over there, too.” He then said, “Let’s just cut the cord!” I’m giving only the quick version. It really hurts me, if I tell the ‘edited version’ or even the ‘unedited version’.  Is there’s a Attorney nearby? My e-mail address is StephenWhite6@yahoo.com, and from there I can tell you so much more.

New logo… Same old Wal-Mart.  Alas....

The funky graphic looks like it should be a spinning wheel.  Actually this is perfect for Wal-Mart and its Bentonville PR Department which is one big giant SPIN machine.

Once again, it’s just putting lipstick on a pig.  I wonder how many thousands of dollars the PR/MARKETING Department spent on developing their new logo.  No doubt thousands that could have been spent helping its employees in many much more crucial and critical ways.

The more things change - the more they stay the same.

In case you aren’t aware of this, Wal-Mart is one of many companies that sponsor or are run by dominionists, a group of far right wing evangelicals whose ultimate goal is to turn this country into a Christian theocracy. Others include Dominos pizza, Curves, Amway, Chik-fil-A, Hobby Lobby… The books, American Theocracy and American Fascists, discuss this and name others and there is a good article on the blog Daily Kos. These are some scary people.

I sure hope many of you are putting the passion and intelligence you display in your comments here into action in your communities.  Just not shopping there is not enough.  As some of you have observed, it’s not the demographic represented here that has made Wal-Mart the largest corporation in the world.  It is up to us to raise the level of awareness in any way we can.  Bumper stickers and t-shirts actually do get people thinking.  Letters to the editor reach an entirely different group.  Get together and buy a billboard or put one up on your own private property.  Folks here in San Diego put one up that said “Wal-Mart has the power to singlehandedly destroy the U.S. economy!  Do your homework; your choices may save your own job.” Step up in your communities and pay attention to what’s happening at City Council and Planning meetings Wal-Mart is required to go though all the same permitting and approval processes as everyone else, they’re just sneaky about it.  Most communities don’t know one’s coming until it’s too late to stop them.  Our community group fought for 18 months and raised and spent over $50,000 to create and campaign a ballot measure in 2004.  We won and kept the Big Bad Box out of our residential neighborhood.  We shocked Wal-Mart with our tenacity, they underestimated our intelligence and our commitment and they lost millions. (Not to mention the hundreds of thousands they spent to try to stop us.) They have gotten lazy believing they are too big to fight.  Unfortunately many communities believe the same thing....NOT SO!  So back up your beliefs and your politics with your money and your time!  The people who are shopping at Wal-Mart really do only care about their own bottom line.  They need to be educated, they need to understand the true cost to them in the long run of that $4 DVD or that $9 toaster.  They need to understand why yet another local emergency room has closed because no one can pay for services and so few are insured.  Keep spreading the word!

I need a third choice!

--Yes. Brainwashed people will think the new, sunny logo means that Wal-Mart is now green, but the smart people will realize that this is Wal-Mart avoiding the issue.

Politicians try to clean up their image when they are running for re-election ... it does not make them any more sensitive to public outcries for better health coverage, wages, and product accountability.  Even large American based corporations use spin-doctors to distract the public from knowing what they are really like.  Logo-smogo!  We stopped going to Walmart years ago because of their lack of sensitivity to workers and the communities where they are built.

I understand and appreciate what others are saying.  I, personally, will not feel any differently toward walmart tomorrow than I did yesterday, regardless of logo.

That said, for the very large number of people who don’t see Walmart’s crimes for what they are, for hundreds of different reasons, varying from sincerely logical to thoroughly naive and ignorant, I think the clean simplicity will change the way Walmart is perceived.  Images communicate a great deal to us, and this new image has a very different feeling from the old image.

So, while it may not change what Walmart is, or how those of us who want to hold Walmart accountable for it’s actions feel about the company, I do believe that the new logo will change how people in general feel about Walmart.  I don’t like it, but I don’t have to like truth.

hey laura in san diego where were you fighting home depot,costco,target,ufcw union grocers,strip and the others?

I think George W. Bush (and the GOP) badly need “image refreshment”. I wonder what the WalMart team could create for their “image makeover”?

They recently built a new walmart in our town after they decided to just close the other one we had and the second i stepped inside the store i became depressed. They are so freaking cheap that they decided to use windows in the ceiling to light the WHOLE STORE. i just so happened to go on a day it was raining and i’ve never seen a more depressing place in my life.

So much for the sunny new logo…

It is a warmer Logo, and many people, including the news people, will continue to support the company.  However, although I do not know their budget, they are spending more in advertising (print, voice and TV). 

Most of the comments entered here are from those who already know Walmart for what it really is.  Unfortunately, most of the public doesn’t care as long as the price is less - and many time, it isn’t cheaper; they have been led to believe that it is cheaper.

It will be better than “I’m a Yankee-Doodle Dandy” for years now. However, what’s the next song going to be?

The only way for Wal-Mart to change is to be on equal footing with its competitors like Vons, Ralphs, Albertson, Stater Bros., and the mom and pop grocers. Wal-Mart should pay their workers on the same level and Wal-Mart should allow employee unions. Sure Wal-Mart posts in its bulletin board that it is not against unionism and prefers the open door policy. But that policy scares most workers since nobody can fight Wal-Mart without a union. They just get fired before their wage gets bigger. That is how Wal-Mart can afford to lower their price.

No matter how walmart act I will go against them. They still sell the simplicity bassinet that killed my 18 week old grand daughter almost 12 months ago. I hope they rot in hell.

I agree with many posters that this new, more passive logo may sooth Americans who are under-educated on the consequences Wal-Mart’s reckless business practices. The fact that they are putting on this gentler face is proof that WalMart critics, like many of us, are making a difference. That the new look might mislead more malleable Americans means we must redouble our efforts!

List:
The RIAA: permanent boycott for ‘Payola’ scams and robbing both listeners and musicians with unacceptable pricing schemes and bogus copyright contracts. Trigger event was the murder of the first Napster peer share network.

Seven-11 Co: Permanent boycott due to excessive pricing and the company caught contributing to the traitors known as the anti-gun lobby.

Target Stores: Permanent boycott due to eradicating viable communities to add their crummy stores.

WalMart is easily next, they’re already tagged as the ‘home of bad employee relations’ and as having deviated severely from Sam Walton’s original ideals. The stinking Maoist junta in China is easily using ‘Wally World’ to infiltrate our nation with toxic toys and defective devices. Wally World is still being rolled about by scarab beetles, despite all attempts at new logos or store facelifts.

Fact is people will continue to shop at Wal-Mart as long as they believe they are getting a deal in lieu of understanding that Wal-Mart destroys better paying jobs and causes tax increases. People need to understand that with the subsidies Wal-Mart gets from all levels of government combined with general tax payer costs for aid, etc., the price of a Wal-Mart product is much higher than that of the local mom and pop store no matter what is on the tag.

Wal-Mart will spend whatever it has to to try and better its image, however, that will never translate into better pay and benefits for its workers, better products, or ethics of any kind. Wal-Mart, contrary to conventional wisdom, is BAD for the economy and BAD for the consumer.

Who cares what they do with their pathetic logo? I will never enter another one of their stores for any reason.

hmmm, I wonder how we are going to do the Walmart cheer?

I have never shopped at Wal-Mart ... and won’t start, new logo or old logo.

The same associates that are mistreating,are their customers,it’s just a matter of time before they end up like sears and k-mart.

When WAL*MART, Walmart* or whatever the world they want to be called quits putting their employees through the torture chamber, then, and only then, shall they gain my patronage.

Before I learned of Walmartwatch and WakeUpWalMart, I did patronize them, I will say, their prices do fit within my budget, but then again, Target is pretty reasonable as well, more convenient for me, and I believe that they probably treat their employees a lot better

If they can treat a human the way they do , Why would you think they care anything for the Environment?!!!
Sam Walton is dead, So is the respect for the individual!

Standing in line at the Sams club / Walmart checkout, where my average purchase is about $90, I realized that if I paid an extra $1 - yes one lousy dollar, and that money went to the people cashiering for about $8-$9/hour, that would double - yes double their income, from eg $18k/ year to $36k / yr, the beginnings of a living wage.

Hmmm - do I have something here?

ok like omgersh so dumb like so lame. i mean like its so like seems like its already been done before but it was just forgoten for a little then remebered and like ewwww for walmart and why spend all that money i mean like feed the home less or the ppl in africa instead of like being dumb and being all money is so free lets spend it like there is no tommorow! grrrrrrr ppl. plus the only reason they are changeing is cause of target cause target has better clothes and they are jelous so yeah thats the only reason!

its still gonna be walmart with all the same smart ass employees that work there. so why bother changing the name still gonna have smartasses that work there.

All that happens when I see a WalMart adis I get angry.  WalMart is the worse store I have ever shopped in.  I used to give them credit for hiring handicapped people, but now I firmly believe that all they do is exploit them, as they are willing to work for lower wages, bad insurance and discrimination.  The only way WalMart will improve for me is if they Hire the workers they really need to offer service to consumers, get a better quality of mechandise, keep their shelves stocked, stand behind the products they sell by carrying parts for them, treat their workers like humans and stop raping consumers over prices and putting the bottom line first.  I never thought I would ever see the day when I would say I hate shopping at WalM art, but that is exactly what has happened over the last 5 plus years.  I dive over 65 miles one way to do my shopping now and I can pay for the gas, have lunch and buy everything I need and still pay less then at our WalMart!  All I can say is WAKE UP WALMART, or yu will find yourselves out of business fast!

of course it will work or else companies would not pay millions of dollars to get someone to ‘revamp’ their image. people love to see a ‘coat of fresh paint’ and pretend that it is all new inside and out. of course some people will know it is a facade but many will think it is great and that a new image means the company is moving in a more positive direction without ever researching to find if it is true or not.

We have so much waste that walmart could be putting in
our pockets. Example: Signing.......clearance, rollback,
save more,etc.  “Throw that color away, we are going to
use a different color sign this week”!
Example: The 99 room, where shelves, hooks, racks, etc.
are kept. Ten buggies of 99 supplies was thrown away when
the Co-Manager wanted the 99 room cleaned out. Someone
said “ what if we need those things next week? Her response
was to to the UPC office and order it.”
Our hours have been cut and associates moved to other
areas and now they are going to hire a bunch of part-time
people to help us. That is from the other Co-Manger’s
lips. The morale is so low at our store. I told one of the
Co’s that I felt like my ex-husband had left me again,
walmart has broken my heart for doing this to me. I’ll
be here 18 years the 22nd of July and I am devestated
that walmart could cut my hours from 40 to 32. Mr. San
is definitely turning over in his grave.
Its my understanding that Eduardo Castro use to run
Target and now runs Walmart.
I’m going to try and make my 18 years get my 4 more
weeks of vacation and decide if I am going to quit and
go to school or what. I HATE retail., or is it just walmart?

to Mr. Crammond- I am so sorry for your loss. I know your heart must be broken.

Well lets boil it all down to the fact that we all aren’t a bunch of little gullible school children. Of course it isn’t going to change the companies image. It’s kinda like a guy you have known for years that one day decides to change his clothing style. The man is very much the same man you have gotten to know on a daily basis. I see it as the only true way to change a company is with whom they promote to leadership. If you have a dick!… everyone down the line who wants to keep they’re jobs are going to act in kind. Getting and keeping people like that out of those positions are very much the way to go. You have to remember that this company along with many others out in the world are run very much like small countries and are not looking for the democratic decisions of it’s customers nor it’s associates. They do it they’re way!

The earth and all it contains, belongs to the LORD. Americans don’t fight anymore for righteousness.  They just thrive in failure. Going down?

On the other hand, WALMART, the ASS in MASS. How about making the new LOGO a scratch and sniff? So it smells like.......? WOW, I should be in advertising.

I am surprised they have a new logo. If walmart is so gungho about recycling what are doing with all the cardboard they will be throwing out. changing out logos.  Hello, they could be recycling it and giving it back to the employees in their bonus. 
I understand a new look is also coming with new racks. What are they doing with the old ones?
If the CEO was smart he would recycle all the old metal parts as well as the cardboard and get money back for the employees.  After all if it were not for the employees, walmart would not be what it is today.

I will neither buy, nor enter anything of Wal-Mart’s. When speaking of anything shoddy or that is falling apart, the local saying is, “Falling apart like a Wal-Mart suit.

Cheap, sweatshop produced, shoddy goods, made at the expense of human life and dignity. If they are ever expunged, it will be like the passing of clouds to reveal the sun.

Down with the Big Boxes, back to craftsmanship and pride in one’s labors.

i have news for all you we must get a union in wm.i am an ex ufcw union grocery worker and are here to tell you the pay and benefits are not much greater with a union.ufcw grocers have more folks on food stamps and state aid welfare programs that wm does.ufcw union grocers have more unhappy people with pay and benefits,plus the lack of leadership from the unions than wm has.most ufcw workers cant get full time work and it takes numerous yrs to get full time work in grocery.they discriminate and tell you bs like grocery busines is not mad for full time work,and the ufcw union agrees with that.enough of the b.s.on here.why dont you folks find another company to nitpick everything they do instead of spouting the same old tired unproven bs onhere about wm?no one ever forces these people to work at or stay at wm.thats what you idiots are too stupid to realize.hey steve osborn why dont you quit shopping at k-mart,costco,target,dollar tree and all your favorite stores too?because all the same cheap crap from china and bangladeesh sold at wm is sold at all your favorite stores and we dont hear any bitching and whining from you on that.how do you know target treats workers better and pays them better david packham?prove it.wm pays better than target.dont assume all the info on walmart watch is accurate mr packham because its not.wm dont destroy better paying jobs.they are competetive in the reatil industry.knock off the bullshit people.how does wm destroy better paying jobs and everything when they have no control over what other companies pay?and no they dont just fire ppeople for the hell of it.get your facts right folks before you spout off or get off her with your old tired bs and ufcw union propaganda.

i love tax breaks for walmart only,i love giving them your public subsidies only,i love not knowing what this site is all about,i love walmart brainwashing me,i love all the walmart workers on food stamps and govt asistance and state aid programs,i love not having any facts,i love therapy with dr awar,i love pissing my life away down the drain for walmart,i love pissing and moaning about other peoples favorite stores,i love not having a point,i love being arrogant,i love proving i am a complete and total asshole.i love being walmart poor,i love cheap chinese crap,i love having no benefits,i love putting my neighbor out of a job,i love rich people who dont give a shit about me or my family choosing between food or gas,i love walmart,i love being completely full of shit.ok it was assholes like me that betrayed america and bought all that chinese stuff.i am addicted to cheap crap and demand that everyone buy it only at walmart.you may think i am an unamerican asshole but that is only part of the story.i love being poor and without benefits and just really stupid and full of shit on here.i hate quality stuff and good paying jobs because i cant get either at walmart so shut your piehole you hypocrite loser.btw did i mention i am a complete asshole?i hate quality,i hate america,i hate good paying jobs,i hate having healthcare benefits,i hate having a decent future in retail,i hate my neighbor,i hate having enough to pay my bills,i hate you and everybody who wont bend the knees for walmart,i hate the truth.btw i am a lying asshole that cant prove anything i say.so shut your mouth and get off of here you hypocrite loser.the reason you wont shop at walmart is because you arent a complete chinese crap loving asshole like me.i hate poor people and having to pay them a wage.that sucks for wm and they deserve better than having to pay people to work or give them insurance!!i hate quality products and the chinese crap wm brings into this country makes wm money so that is the best thing that could ever happen and who gives a crap about american workers i sure dont you are all stupid and full of bs for trying to protect your family or jobs hah ha you wm hating hypocrites.wm wins and america wage slaves lose!!i cant wait for the 4th of july.

The new logo is, but is not particularly noticably new.  Kinda reminds me of the black, blue and brown colors they used on the last remodel.  Seems they did a lot of research to find out what makes people buy more, they found that women (the primary shoopers) buy more when they’re depressed, so they investigated the most depressing combination of colors they could find.  Didn’t stop to think that women allegedly GO shoping because they’re depressed, not that they BUY MORE because the store depresses them.  And that was a multi-million dollar study.

I do still shop there because in this small town there isn’t much else, and they do employ 500 people in a town of 10,000, and the insurance IS NOT bad and not any more expensive than any other companies where it isn’t fully company provided.  And salaries aren’t great, but they are locally competitive.

The worst part about working there is being treated like a mentally deficient indentured servant.  The company that professes to be so green won’t put married (or whatever) couples on the same schedule so they are required to use two cars to get to work, and the few managers who are really good and supportive of associates are treated just as badly, but I digress.  The change in logo is minimally noticeable, at best.

I fear some will feel better about Wally World just because they do som cosmetics, but it will not change the basic phylosophy of Wal Mart, which seems to be “To hell with the world, we are Wal Mart”

My husband worked for Walmart for over 12 years and had few complaints.  He went to work, did his job, and was helpful to the customers.  I always had a good word for the company until this year.  I am handicapped and really need a handicap cart to shop.  The local store has two which are usually either broken or not charged.  There are several hancicap parking spaces but only these two carts.  How ridiculous.  I have decided that it is simpler for me to drive to the Keene NH store, where they have several carts.
I have sent other emails to Walmart with my comments about the lack of handicap carts.  I don’t think you realize that we could purchase more if it was easier for us to visit more departments instead of just getting the absolutely necessary items.  Thanks for listening.

What does a new logo do anyway? Does wal-mart really think that a new logo will change people’s minds?

I know you mindless idiots don’t know the UFCW (union) runs this website with fired store managers and lazy store employees. In las Vegas they actually pay homeless vermin to stand with signs in front of a neighborhood market and then help support their DRUG and ALCOHOL dependency. Hey you mindless UNION pussys dont complain about the untold millions of employees from stores like McDonalsd,Taco Bell, Burger King, etc.who show up in countless ER across the country. The union is just pissed cause the can’t get the employees unionized. EAT SHIT.

That’s barely even new.  I can’t believe that they wasted probably millions of dollars just to get a slighty different version of the same logo.  They could have paid a 2nd grader $10 to say “hey, change the color and add a star!”

this is so stupid. it looks like a little kid came up with that in five minutes. i would have come up with somethig better. all this talk for that? wow. it must of taken the idiots back at walmart headquarters months to make… but face it wall mart, you still suck :)

It probably will change people’s mind. The choices aren’t always black and white.  I want to vote “yes” it will change people’s minds - but only some… and I think they are doing it to just cover it up their ill practices.  (I have heard that they are offering more organic choices, though.)

Visuals are stronger than given credit for - people who are not informed will feel differently and expect that things have been changing behind Wal*Mart’s doors. It’s a sad, sad truth - and a huge sham and waste.

That doesn’t even come close to reflecting the true brand of WalMart. At least the old logo had a star in it ... which could be tied to the everyday American that frequents there store. The colors are wrong, the balance is off, and the font is too weak to support their brand of LOW PRICES.

Now it has low prices* (see below for terms and conditions)

But I bet it cost a pretty penny and some agency just made a killing off of that!

The frugality for which they are infamous is evident in their new logo....it is as if they bought some discount logo maker software and found their least imaganitive employee to develop the logo with the software. They should feel no guilt in returning the item and asking for a refund based on the inadeuqte performance of the software.

seriously?!!!!!!!!!!!!who gives a shit if their employes dont have good benefits. i mean i know that sucks but nobodys holding a gun to their head saying work here and if by no giving their employes health benefits to keep my prices low then i couldnt give two shits.and if you hate them that mutch then dont shop there or work there period.

haha you guys care too much!!!!! get a life

I think that going with a new logo is just a frivilous way to try to mask someone’s insecurities.  It’s almost the same thing as someone who messed up their reputation, and then moved to another part of the country, maybe changed their name, and tried to start off on a clean slate. 

I am one of those people who shop at Wal-Mart for the prices, but I wouldn’t work there ever again.  I was unfortunately fired from the company, and think that the politics in that corporation are pretty major.  They have steered so far away from Sam Walton’s original intent and vision.  I believe he would roll in his grave a few times if he knew what kind of merciless competition that the company does.

One thing that WM is accomplishing is publicity. Publicity=free advertising. Good publicity/bad publicity, its still publicity.

I worked for Walmart while in college for a period of one year. When a company did a background check on me, Wamart’s records indicated that I worked for them for a period of one month. When I tried to correct this with WM’s HQ, I was constantly transferred between departments even though I initially called HR’s 800 number and ended up back there after over an hour of the run around. HQ couldn’t even find record that I worked for the company while the store did recognize I did, but for a period of a month. I have W-2’s that refutes these claims.

Here is my question, why does a company have such a great inventory system in place, but have such a lousy HR system in place? Keep in mind Walmart is a HUGE employer of Americans (even if the employees are treated/paid poorly and forced to succumb to the mindless, brain-washing chants). Don’t we have a right to accurate work records for future hiring companies?

And finally, how will a new logo fix this HR problem? I know I’m not the only one in this situation. I’ve heard from others and have thought of setting up a support group of sorts online. Power in numbers they say. That is why I love this website.

Yes, to the dummies that fall for it and keep following the masses, being brainwashed, and trusting the entities that we were brought-up to trust. Pretty sad but true we must now bring our children up to be suspicious and non-trusting to survive in this evil money-oriented world! Good prevails, but we must join the ban wagon to fight the evil and switch the masses to the good side:)! I remembe when(raised in Missouri) Wal-Mart was a good thing for the people and for the people.  Money turns to greed to power-ALL three= EVIL.

A new logo, huh....what Walmat (without a hyphen now!?!?) needs is new management starting at the top! Just who do these people, a word I hesitate to use, thing they’re fooling? Just proves the saying, “Nobody ever went broke underestimating the intelligence of the American public.”

The sad truth is that people may hate the way Walmart does business and how they treat their employees, etc. BUT they still shop there and spend their hard earned money to get crap and Walmart is laughing all the way to the bank..They don’t pay fines when they get fined, no matter what it is, the EPA, OSHA, whatever....They think they are above the law!!!
I refuse to shop or step foot in one of their stores..

That looks like the same icon the Butthole Surfers used once. I think that’s fitting. Walmart is the Butthole of American commerce.

Wal-marts logo fits perfectly.  Its telling me that they are finally going in the hole.  That is what happens when you think you have everything in control when you actually don’t.  Too big Too fast is what happens to a lot of companies.
Wonder what the yellow smiley face look likes now!!!!!!

The logo won’t matter.  People like myself who wouldn’t get caught dead in a Walmart still won’t go, and people who don’t care how egregious Walmart’s actions are will continue to shop there.

Didn’t I just hear in the news yesterday that they lost a major lawsuit?  Couldn’t happen to a better company.

What is that saying, if it feels like, looks like, and smells like? No...that’s not quite right....or is it?  You can change the logo as much as you want to, until they change a few of their business practices, it’s still gonna smell.

“I do still shop there because in this small town there isn’t much else, and they do employ 500 people in a town of 10,000, and the insurance IS NOT bad and not any more expensive than any other companies where it isn’t fully company provided.  And salaries aren’t great, but they are locally competitive.” ~ Fired for being too friendly to customers in upstate South Carolina

There you have it, an anti Wal-Mart person, saying that the insurance isn’t bad and that the wages are competitive!!  Also, to Ken V., notice the 500 employees for that store, not the 200 you claimed to back up your understaffed complaint!!

I just realized that the new logo looks exactly like the drain in my bathtub- (the little draintrap over the drain)--WalMart is literally draining America.

You can twist the facts all you want, RDS, understaffing is a BIG reason for Wal-Mart’s huge turnover rate and the total lack of customer service.

How many check out lanes in your local Wal-Mart? What is the most you’ve ever seen open?

“How many check out lanes in your local Wal-Mart? What is the most you’ve ever seen open?”

There are 20 checkout lanes, plus 4 self service lanes!!  The most I have seen open, is 20, but that is not normal, on any given day, they probably have 12 open, depending on the time of day and amount of customers!!  Many times, there have been cashiers standing by their lane waiting for customers!!  I have never seen more than 3 customers waiting to be checked out in any given lane!!

“Asterix” or “***hole”—either is appropriate.

I never felt good about them owning the smiley face anyway…

Sam’s family ought to be ashamed!  They took a good man’s vision and turned it into a nightmare of corporate greed built on the abuse of others.  They steamroller over suppliers with partial payments submitted past terms, underpay their workers and offer substandard benefits, and divert millions of American jobs overseas with their buying clout.  As memory serves, I seem to recall “American products” was a byword of the old Wal-Mart.  Voldemart it is!

...with partial payments submitted past terms...

I, for one, would like to learn more about this, Cathy.

What’s good for Wal-Mart is BAD for America!

The new logo looks like is was ripped off from someplace else.

If Walmart really wants to make positive change, it will: allow it’s employees to join unions, pay decent wages, provide decent working conditions, stop driving small merchants out of business, stop demanding tax breaks to open a new store & pay it’s taxes in full! I won’t hold my breath!

Shame on Walmart! Treat people decently!

If WalMart doesn’t care about it’s employees (who are consumers) how do we expect them to care about non-employee consumers?  I don’t shop at WalMart - I refuse to give them my money.  I would rather spend a little more and go to other shopping centers.  BRING BACK KMART TO FLAGSTAFF!  If WalMart wants to change their image, then have them lower prices AND carry USA Made products only.  Until they take care of their employees and the middle to lower class consumer, I won’t be shopping with them.  I even encourage my friends to shop elsewhere.  I hope others refuse to shop at WalMart, even with our current economy.  That will be what gets their attention, not the negative media.