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The Tesco Effect: Wal-Mart to Open Smaller Format Stores in 2008

Wal-Mart was already having trouble expanding in the United States when UK retail giant Tesco announced its plans to open stores in California last year. Tesco - whose business model incorporates several different store sizes and formats - could potentially break in to the urban markets that have proved all but unreachable for Wal-Mart. The company has now announced plans to open smaller stores: 20,000 square feet is about half the size of a large supermarket, less than a tenth the size of an average Supercenter. Will the notoriously stubborn retailer be able to compete on Tesco’s terms?

Wal-Mart goes small to take on UK’s Tesco [Financial Times]

Wal-Mart will open small-format grocery stores in Arizona this year under the trade name, “Marketside”, going head to head with the new Fresh & Easy markets being rolled out in the US by Tesco, the UK grocer.

The new pilot stores are about 20,000 sq ft, a 10th of the size of the Supercenters that have been driving Wal-Mart’s growth over the past two decades.

The stores, likely to be open by the summer, are the first new concept launched by the retailer in the US for a decade, and are being developed as the company slows its planned growth of Supercenters.

Unlike the giant stores, the planning process for the new Marketside stores does not require public consultation, potentially creating a way for Wal-Mart to grow into cities and states where its Supercenter expansion has been slowed by union-backed political opposition.

In addition to its 2,435 US Supercenters, Wal-Mart also sells food at 128 Neighborhood Markets, a grocery format the company launched in 1998.

Wal-Mart declined to give details of the new stores, but the company characterised them as comparable with its existing Neighborhood Markets, which it uses to “fill in” between Supercenters. At about 35,000 sq ft, the Neighborhood Markets are roughly the size of a traditional US supermarket.

“We trial and test lots of different new formats and this would be an example of that,” the company said.

But its new logo, filed in planning documents in Arizona and consisting of green lettering with a stylised tomato, egg and grape topped by a Wal-Mart blue star, suggests the format will – like Tesco’s Fresh & Easy – have a far stronger stress on fresh foods.

The retailer has also registered a number of new trade names in recent months, such as City Thyme and Field & Vine, which some industry analysts believe could be used for new private-label fresh-food offerings.

Wal-Mart recently hired Jack Sinclair, a veteran of the UK grocery industry, to head its supermarket business.

Operating the smaller stores is likely to require a significant shift in an operation developed to serve the Supercenter.

All the stores are in street-corner properties that were formerly occupied by drug stores. The company has applied for wine and beer licences for stores in the fast-growing cities of Gilbert, Tempe and Mesa, and has additional leases in the city of Chandler.

There are already 12 Supercenters and five Neighborhood Markets in the area southeast of Phoenix. All the buildings were previously drug stores that were acquired and then sold off by CVS, the pharmacy group, as part of the break-up of the old Albertson’s supermarket group in 2006.

Mesa: 7561 E Baseline Road
Gilbert: 910 E Elliott Road
Chandler: 950 N McQueen Road
Tempe: 838 W Elliott Road.

Posted by Alex Goldschmidt on Monday, January 14, 2008

COMMENTS

Will the notoriously stubborn retailer be able to compete on Tesco’s terms?

Sure, Alex.

Especially since both WM and Tesco’s “Fresh and Easy” are non-union shops…

bbrd in
Monday, January 14 at 11:54 AM

Wal-Mart is having difficulty cutting into Tesco’s market share in the UK so it wouldn’t be any surprise if Tesco’s small-format stores kick the Beast’s butt here in the US.

Ah, competition. The backbone of the free market system.

Ken V in Texas
Tuesday, January 15 at 03:43 AM

good i am glad walmart is doing this.they have every right to be competetive.of course no one bitched about traffic,safety and livability when the tesco stores were built why?

matthew vantress in gresham oregon
Tuesday, January 15 at 05:44 AM

I welcome this. I go to so many places in the country, where I want to buy something, and the stores are lousy and close early. No Wal-Marts in the area. Perfect places for smaller Wal-Marts.

However, I would also support Tesco, because bbrd just told me that they don’t force their workers to join political organizations.

economic in e.g
Tuesday, January 15 at 06:22 AM

Several months back, I posited an idea that W/M could possibly look to buyimg out smaller venues such as Dollar General or Family Dollar. I was roundly criticized. I still think it is a possibilty,IMHO,and this move gives me even more faith in my opinion.

ddrb in
Tuesday, January 15 at 12:21 PM

of course no one bitched about traffic,safety and livability when the tesco stores were built why?

Matt, Tesco’s “Fresh & Easy” stores are small-footprint stores (roughly the size of a Walgreens or CVS/Pharmacy)—they can be propped-up on any streetcorner.

This level of convenience is obviously becoming more attractive to WM (I echo econ’s statement).  I say “go for it”.

I was roundly criticized.

Which time?  There are so many!

I still think it is a possibilty,IMHO,and this move gives me even more faith in my opinion.

Still doubtful—Wal-Mart hasn’t done any buyouts of any competiting store since the early 80’s.

bbrd in
Tuesday, January 15 at 12:40 PM

bbrd: You may be correct-WalMart keeps on doing things the old way-

ddrb in
Tuesday, January 15 at 01:13 PM

ddrb,

“I posited an idea that W/M could possibly look to buyimg out smaller venues such as Dollar General or Family Dollar.”

Are you actually advocating Wal-Mart, putting Dollar General and Family Dollar out of business, so they can GROW bigger?

bbrd,

Wal-Mart’s “Neighborhood Markets” are their attempt to get into the smaller market areas!!  In my area, the “Neighborhood Market” is located across from K-Mart, at any given time of day, the “Neighborhood Market” has twice as many cars in their parking lot than the Big K-Mart!!

RDS in
Tuesday, January 15 at 01:13 PM

RDS: No, I’m not advocating any such thing. But thank you for the opportunity to explain why I had thought this could be a possibility, regarding Dollar General. In july of 2007, all shares of Dollar General were acquired by a private equity group of investors,and the shares are no longer publily traded. These investors include Kohlberg Kravis Roberts(KKR);GS Capital Partners(Goldman Sachs); and,Citi Private Equity. The stores upon acquisition were closely scrutinized for design flaws(no loading docks,skimpy parking,low profitability)-400 stores that didn’t meet muster were closed.Now, Henry Kravis was the leverage buyout king(RJR Nabisco). It would not be beyond possibility,IMHO, that these properties could be attractive to W/M,and, Kravis is known for buying companies and reselling them. In light of Citi’s $$$$ problems now,this could prove interesting.

ddrb in
Tuesday, January 15 at 01:53 PM

BTW: According to Wikipedia, there is also a Dollar General Market-but I am totally unfamiliar with this configuration,as there are no such in my area, nor have I seen any while traveling.

ddrb in
Tuesday, January 15 at 01:57 PM

I saw a Dollar General Market on my travels, last year.

The main difference is these stores have more grocery offerings (particularly, pre-packaged meat & produce) than their traditional siblings.

Sort of a “cross” between a traditional DG and Aldi.

bbrd in
Tuesday, January 15 at 02:25 PM

Wal-Mart’s “Neighborhood Markets” are their attempt to get into the smaller market areas!!

True, but these stores, while smaller than an “old school” Wal-Mart Discount Store, are still of equal size to any of their grocery competition, meaning WM would still need to go through the usual B.S. just to find a large-enough piece of property to put these stores on.

Such plots of land are getting harder and harder to find. 

Enter the shuttered drug chains, who is losing locations due to on-going corporate mergers with rival chains.

In other words, readily-developed real estate, ready to sell!

From what I have read, WM’s new concept that has been rumored over the past couple of days is aimed solely at the convenience (grab-n-go) market.

From my point of view, if WM buys such vacated durg store locations, it makes it harder for certain critics to throw stones at WM.

bbrd in
Tuesday, January 15 at 02:37 PM

bbrd: Wouldn’t the points you have made in your above post give credence to acquisition of Dollar General sites? (I think I blogged about this this past fall.)Would they not fit the profile of “grab-n-go’?

ddrb in
Tuesday, January 15 at 03:03 PM

(Not to make this look like ddrb’s chat room, but...)

“Yes” and “No” to your question - the DG Market stores are situated in 1970’s-era strip centers (and typically replaced old stores that Kroger and other big grocery chains simply outgrew).

The Tesco stores in the west are stand-alone facilities that have about the same square footage as a stand-alone Rite Aid/Walgreens/CVS.

As for Wal-Mart, they’ve had a few golden opportunities in recent years to buy-out retailers with “prime” space, but haven’t, which underscores my point that WM will not buy-out a competitor.

bbrd in
Tuesday, January 15 at 04:07 PM

Also, it has been speculated in the media that Wal-Mart is buying properties in Arizona that formerly belonged to Albertsons drugstore division (Osco/Sav-On), before that company’s successor (Supervalu) sold all the freestanding drug stores to CVS/Pharmacy.

Obviously, CVS bought those stores only to get the pharmacy records.

bbrd in
Tuesday, January 15 at 04:12 PM

bbrd: If it would appear to be anyone’s chatroom,you or Matt would be more likely candidates. I didn’t post anything for almost a month-but you and Mary (or are you the same?) kept quite busy,juding from older threads.

ddrb in
Tuesday, January 15 at 04:18 PM

ddrb,

At least the posts remained on topic, which is refreshing, with NO insults and diversions!!

RDS in
Wednesday, January 16 at 12:33 AM

of course no one says shit about or bitches about tesco killing k-mart and hurting them and taking their business away,but if walmart did that screwed by,ddrb,ken, and their walmart hater buddies wouldnt like it and would bitch big time

matthew vantress in gresham oregon
Wednesday, January 16 at 07:06 AM

i got lost on my way to www.walmartjunkiefool.com you people are all stupid because walmart is my god and every thing else posted in the universe is from unions and once the mothership gets here i can leave you all you walmart haters and rest upon my pile of walmart junk

matthew vantress in gresham oregon
Wednesday, January 16 at 08:41 AM

OOPS!!  I spoke too soon!!

RDS in
Wednesday, January 16 at 12:22 PM

“At least the posts remained on topic, which is refreshing, with NO insults and diversions!!”

RDS in
Wednesday, January 16 at 12:33 AM

“And, what about John Edwards, wasn’t his father a ‘poor’ southern ‘mill’ worker, I think that falls into the catagory of a ‘hick’ too?”

RDS in
Wednesday, January 16 at 12:45 AM

Ah yes, another high-water mark for RDS.

Agent 86 in
Wednesday, January 16 at 06:16 PM

Agent 86,

Where on this thread, did you find that second post by me, I’m sorry, but I can’t find it on this one!! 

Pay attention!!

RDS in
Thursday, January 17 at 03:30 AM

Your hypocrisy is easy to find RDS-

RDS hypocrisy

SanDiegoView in
Thursday, January 17 at 06:58 AM

SDV,

And, your ignorance is easy to find as well!!  I said that the posts on this THREAD remained on topic, not some from a different thread, idiot!!  What a doorknob you are!!

RDS in
Friday, January 18 at 02:05 AM

RDS. Your statements are hypocrisy all over the place. Who cares about what particular thread you claim you didn’t say something stupid, like this.

ddrb,

“Don’t you know that Hillary is a Big City New Yorker now?  And, what about John Edwards, wasn’t his father a ‘poor’ southern ‘mill’ worker, I think that falls into the catagory of a ‘hick’ too?”

RDS in
Wednesday, January 16 at 12:45 AM

Screwed,

“Associating people because of their geographic location, is just plain stupid and what we can expect from you!!”

RDS in
Thursday, January 17 at 01:40 PM

Pull any thread and RDS becomes totally unraveled!!!

Agent 86 in
Friday, January 18 at 08:22 AM

Agent 86 in: I recall when I began posting here lasr summer,when RDS gave me grief by insinuating that my house was on wheels,in other words,a trailer. No, I don’t live in a trailer ,next to a Walmart,or anyhere. But if my recollection is correct, Mike Huckabee and his wife DID live in a double wide trailer,for quite a while,right next to the Arkansas Governor’s mansion,while he was still governator of Arkansas.I seem to recall he being on some late night talk show being interviewed about it.What association could one make of that geographical location?

ddrb in
Friday, January 18 at 12:35 PM

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