Wal-Mart’s Continued Attempts to Take Over Mexican Banking Sector

Wal-Mart has a long history of aggressively pushing into Mexico’s banking sector, and trying to keep various forms of payment within its stores. For example, earlier this year Mexico’s Supreme Court criticized Wal-Mart’s practice of compensating its employees with “voucher” cards only redeemable for goods within Wal-Mart stores, comparing this program to the existence of “company stores” under early 20th Century Mexican dictator Porfirio Diaz. Additionally, Wal-Mart also offers its own brand of banking services in-store, a practice that so far is illegal in the U.S. While Bancomer customers’ ability to pay credit card bills at Wal-Mart cash registers might seem beneficial, it could significantly draw business away from other banks who do not have access to the retail giant. And the move is particularly suspicious because Bancomer already administers Wal-Mart’s own brand of credit card, according to a recent USA Today story. With its own credit card, Wal-Mart has not exactly given fair lending terms: the card carries a whopping 69.6% annual interest rate, high even by Mexican standards. And given the recent financial crisis, caused in part by irresponsible lending practices, there is serious reason to doubt whether Wal-Mart’s offering of financial services to Mexico’s low- and middle-income consumers will serve their needs, or only drive them further into debt.

Mexican Customers Now Able to Pay Bancomer Credit Card Bills at Wal-Mart [El Sol de Mexico, 11/11/08]

Starting this week, [Mexican bank] BBVA Bancomer’s 5 million customers will be able to make credit card payments in Wal-Mart stores across Mexico, as part of the retailer’s and bank’s common strategy.

Bank customers will be able to make the payments in 745 locations of Wal-Mart de Mexico, including in different store formats, without paying additional fees and during more extensive hours than Bancomer’s own branch locations. They will be able to make payments 365 days per year in Wal-Mart, Bodega Aurrerá, Sam’s, Superama and Suburbia nationwide, taking advantage of the comfort, security and flexible hours that these stores offer.

Bancomer’s Director of Credit Cards and Consumer Banking, Rodrigo Manrique, commented that “the objective is to offer our customers more ways, and broader hours, to make their payments conveniently. Through this agreement, Wal-Mart de Mexico will receive an increased flow of customers in its stores, and both institutions will boost customer loyalty by offering them a superior service”.

For his part, Raúl Argüelles, Senior Vice-President of Corporate Affairs and Human Resources for Wal-Mart de Mexico, indicated that this commercial alliance permanently adds value to what his company offers to clients.

At the moment of paying at cash registers, users of this service will obtain a receipt of the transaction that has taken place, which they should keep since it will function as proof of payment should any further clarification be necessary. For the customer’s benefit, Bancomer will consider the day this transaction takes place, in any Wal-Mart de Mexico location, as the date of payment.

See the original article in Spanish here

Posted by Chris C on Tuesday, December 02, 2008

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