Wal-Mart’s Logo Through the Ages

who cares about a logo?big deal.why is this crap so newsworthy?dont have anything else to talk about wmw?

Apparently you don’t.  You use the same words every time.

Foxtrot

Walmarts new logo?

Wash a dog, comb a dog; still a dog.

R E M E M B E R
J O N Q U I E R E
Q U E B E C
Home of Walmart Worker Abuse

R E M E M B E R
J A C K S O N V I L L E
T E X A S
Home of Walmart Worker Abuse

<---- (((drags))) out his avocational psychiatry couch.

My interest in Wal-Mart begins with the death of Sam in 1992. It’s my contention that’s when Sam’s Dream began metastasizing into the Beast of Bentonville.

One criticizm of the post-Sam Wal-Mart is arrogance. Does the ‘92 redesign from the vanilla WAL-MART to the star-studded WAL«MART, complete with copyright notification, indicate a certain arrogance?

Your idea is an interesting one, Ken. Sam’s death was definitely a turning point for the company. Though his passing was not necessarily the cause of the changes you describe, I think a lot of people view that moment as the time when Wal-Mart went from being a hometown company to a megacorporation.

I hadn’t thought about the trademark point you make, though the star does add a certain amount of Hollywood pizzaz those earlier logos lacked.

Alex and Ken: I don’t know if it’s accurate,or urban legend,but long ago I read someplace that the star represented Sam,in remembrance of his passing.

Years ago I read a book called “The Wal-Mart Decade.” I don’t remember the author. Anyway this book was a pro Wal-Mart book from start to finish. But it was a book that told you who gave us the corporation we now know. It was David Glass, the CEO who took over after Sam died. Glass, took Wal-Mart from the home town discount store to the corporation we now know. He built stores anywhere he could. Sam was particular where he built--and he never wanted to expand until all his stores were running smoothly. But not Glass. He just kept building stores.
Under David Glass, Wal-Mart also became the cut throat business we also know. While the pro Wal-Mart feel of the book is hard to stomach--it is an education in the Wal-Mart of today. Worth reading but probably out of print. Those wanting to find it could probably do so online somewhre.

Jane:” Businesses throats “cut” by Glass?

Alex G.,

However, it was never used as building signage...”

Yes, it was—late 70’s/early 80’s as a secondary sign not much different than the “Satisfaction Guaranteed” signs you see, today…

who cares about a logo anyway?why is it so newsworthy?

why do i spend all my time here?why am i such a moron?