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Wal-Mart’s PR Dollars At Work

Edelman is checking our help wanted ads, which is not surprising since one of their own staffers applied for a Wal-Mart Watch job not too long ago.

But what is surprising is that Edelman is bringing up job descriptions at all, considering that their client has been burned repeatedly by careless, sloppy job postings that jumble the happy talk message they’d rather be pushing. Consider these recent slip-ups:

Wal-Mart Begins Quest for Generals in P.R. War [New York Times, 3/20/06]

Wanted: two people to help defend the nation’s largest retailer against critics. Requirements: plenty of experience managing a crisis. Wal-Mart Stores has begun circulating two senior-level job postings — both in public relations — and if the language used to describe the positions is any indication, the giant discount retailer is on the P.R. equivalent of war footing.

Wal-Mart Seeking Senior Manager for Banking Services [Cox News, 5/22/06]

Wal-Mart Stores Inc. confirmed Thursday it is seeking a senior manager to oversee “new strategic initiatives” in the mortgage business, but said the move does not signal an expansion into retail banking. Some bankers, lawmakers and Wall Street analysts disagreed, saying they believe the executive search shows the retail giant is planning to move into full-service banking, despite promises to the contrary to federal regulators.

Wal-Mart To Hire Ethics Director As Image Makeover Continues [Cox News, 3/4/06]

Candidates must be “able and willing to take a difficult or unpopular position if necessary,” according to the job description posted on the Web site of an executive search firm, Martha Montag Brown & Associates, in Pasadena, Calif.

Doesn’t Wal-Mart have larger PR problems to address? Shouldn’t they focus on damage control for their own postings that keep getting leaked to reporters?

Posted by Media Team on Thursday, July 20, 2006

COMMENTS

Why change when you can spin?

Generic Wal-Mart Wageslave in Michigan
Thursday, July 20 at 09:26 PM

Wal Mart truly needs PR representatives who with their sustained and deliberate efforts can build company’s goodwill. As with so many critics complaining of Wal Mart as manipulative and greedy, a good PR may proove a blessing to them.

Annet in
Thursday, July 20 at 11:24 PM

I checked out that paidcritics website and had a good laugh. If I’m not mistaken, people can’t even make comments on that one. For all of the people complaining about walmartwatch or any other sites, at least you can throw in your two cents worth.

Generic Wal-Mart Wageslave in Michigan
Saturday, July 22 at 08:58 AM

The absence of a blog is really the only difference between that site and this one.

Someone in USA
Saturday, July 22 at 10:27 AM

Quite a difference I would say.

JM in USA
Saturday, July 22 at 11:35 AM

Exactly, quite a difference. At least on this site, people can come on and say “You’re full of ----!”. Even if it can get edited or removed, you still have the option of saying so. Gee, why do you suppose that no such option exists on the paidcritics site, or the walmartfacts “blog”?

Generic Wal-Mart Wageslave in Michigan
Sunday, July 23 at 09:56 AM

I meant that both are basically attack sites with the intention of discrediting the opposition and spreading their respective propaganda. Similar tactics are employed on both sites.

Someone in USA
Sunday, July 23 at 12:56 PM

No one reads paidcritics, or walmartfacts.

JM in USA
Sunday, July 23 at 05:13 PM

I make a point to read paidcritics.com. I rarely read walmartfacts. However, walmartfacts does provide a lot of good information on that ridiculous movie which WMW likes to tout a lot.

Paul still in KS
Monday, July 24 at 06:31 AM

I stand by my original argument - one allows people to challenge and the other does not. I read paidcritics or walmartfacts (at least a couple of times) to laugh, but that’s about it.

Generic Wal-Mart Wageslave in Michigan
Monday, July 24 at 09:42 AM

Sorry Paul, I stand corrected:

One person reads paidcritics and no one reads walmartfacts.

JM in USA
Monday, July 24 at 12:36 PM

Oh...by the way.
Someone else mentioned that they rented the “High Cost of Low Price” movie yesterday to me. They were very unhappy with your company.

One by one people are becoming educated about Wal-Mart.

JM in USA
Monday, July 24 at 12:39 PM

Question: What does Wal-Mart Facts and the Gestapo have in common? Answer: False propaganda!

POWER TO THE PEOPLE!!! in Muncie,IN
Tuesday, July 25 at 04:10 AM

Can you please share your evidence that Wal-Mart Facts is spreading false propaganda???

Big T in Rogers, AR
Thursday, July 27 at 08:22 AM

Come on, Big T, you’re being unfair. Everyone knows that the WMWers’ claims would never hold up if they were forced to substantiate them.

Someone in USA
Thursday, July 27 at 11:28 AM

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