Christmas decorations usually start showing up in stores starting in early November. By the time Thanksgiving rolls around, shallow panic sets in and consumers start acting like starving hyenas hungry for merchandise. Retailers only make the savage atmosphere worse by discounting for a-limited-time-only and pitting shopper against shopper for the hottest toy or lowest price. Now, a full three months before Christmas, Wal-Mart says: Let the games begin.
Wal-Mart Cuts Prices on Toys for Holidays [Dow Jones Newswire via Wall Street Journal]
Wal-Mart Stores Inc. said it will cut prices on some of the most popular toys and speed up the opening of Christmas shops in its stores nationwide as it tries to lure budget-conscious shoppers and jump start its biggest selling season.
Ten toys, from butterfly-winged Barbie Mariposa to Fur Real Newborn Animals, are priced at $10 apiece, the Bentonville, Ark.-based company said Wednesday.
Wal-Mart said its moves to get an early start on the holiday selling season are warranted for several reasons. Shoppers are facing higher energy prices and food costs as well as a sluggish economy and the credit crunch. They are expected to start their Christmas shopping earlier and make other changes to help stretch their holiday budgets.
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