International | Germany

Perhaps its biggest failure to date, Wal-Mart entered Germany in 1997 and retreated nine years later in 2006. For a variety of reasons, including apathy towards German culture and a strong union presence, Wal-Mart was forced to pull out resulting in a one billion dollar loss

PUBLICATIONS


		Wal-Mart's Learning Curve in the Germany Market Proceedings of the Academy for Studies in International Business, Volume 4, Number 1, 2004

		Why Did Wal-Mart Fail in Germany (so far)? University of Bremen, Department of Economics and Business Studies, March 2003

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