Channel Blurring & Consumer Trends

PowerPoint presentation from AC Neilson on consumer trends, including a section devoted exclusively to Wal-Mart. Main points include:

Consumers take advantage of options
Grocery channel shopping frequency continues to decline
Value retailers posting penetration & frequency gains
Top-spend category buyers purchase in multiple channels
Consumer trends can drive growth
The demographics & shopping behavior of channel shoppers varies
Successful Retailers will use this knowledge to target growth via advertising, merchandising & promotional activities
Successful Manufacturers will help Retailers & themselves with channel-specific targeting of products & promotions